Lakoff and Johnson's Metaphors We Live By (1980).
- not simply figure of speech
- based on language, conceptual system is metaphorical
- partial mapping between domains; thus, multiple source domains/target
(ex: ideas -> people/life, plants/growth, commodities/products/resource,
fashion; time -> resource, event-structure)
- Also some feature hiding/downplaying
- result of our embodied experience (physical experience more clearly
delineated)
- coherent system of metaphors shapes how we act and what we consider true
